I have a question…
What do you think is the lifeblood of your business?
By lifeblood, I mean that one thing that you need in order to build a successful business.
Sure you need knowledge, expertise, and skills…
You need a great team behind you who’s helping you manage the day-to-day tasks…
You need capital to get started, too.
But none of that matters if you don’t have one thing in particular:
Clients.
Without clients, you won’t have a business.
Clients are the very thing that delivers your revenue and your top line. They’re the fundamental part of your cash flow and profit equation.
If you don’t have clients, both your profits and cash flow will be at risk.
Without cash flow…
You’ll struggle to pay yourself…
You won’t be able to pay your team…
You’ll have a hard time paying your suppliers…
And without profit, how can you enjoy the fruits of your labour?
That’s why you need to make sure that you constantly have clients in your business.
But take note of one thing…
It’s not just about getting new clients. It’s also about the ability to retain them.
You see, if you keep relying on new clients, that’s costly.
You have to spend on marketing to attract them and get them in your sales funnel. And it’s expensive to convert a lead.
But if you have a great retention system in your business, that’s recurring revenue for you.
It’s also cheaper.
After all, there’s no need to market to your previous clients. They already know what you’re capable of. And they understand the value that you can bring.
That means it’ll be easier to market to them so they’ll do business with you again.
And with the right system, you can retain or even upsell them automatically.
That’s how you can make a profit that’s sustainable as you grow the business.
So, perfect your ability to attract new clients, convert them, and retain them.
This is absolutely critical to making your business thrive.
And if you can do that, you’re already on the right path towards business success.
If you need help attracting and retaining clients, I encourage you to book a Call to Clarity with me today.
Chat soon,
Janine x