I’m always telling you that you need to be more visible, to share your voice and your expertise.
Because I want you making the impact you want to make. To stand out and be noticed for what it is that you do.
But what I’m seeing right now is a lot of noise.
Being reactive in your promotional strategy is causing many business owners to make noise instead of impact.
Imagine this: You’re scrolling through your social media feed, bombarded with countless posts from businesses, each vying for your attention. Some catch your eye, but most just fade into the background noise. Now, put yourself in the shoes of a business owner. How do you make sure your voice is heard amidst the cacophony of social media? The answer lies in strategic posting. In this article, we’ll explore why posting without a strategy is simply making noise, and how understanding your brand position can attract the right clients and foster sustainable growth and consistent cash flow in your business.
Let’s face it: Social media is saturated with content. From eye-catching visuals to witty captions, businesses are competing for that elusive moment of user attention. However, posting without a strategy is like shouting into the void. You may generate some noise, but it’s unlikely to result in meaningful engagement or conversions. Without a clear plan, you risk diluting your brand message, confusing your audience, and wasting valuable time and resources.
To cut through the noise and attract the right clients, you must first understand your brand position. This involves defining what is unique about you, your target audience, and the difference you make.
Here are three steps to help you gain clarity and refine your brand position:
- Reflect on what makes your business brilliant
What sets your business apart from the competition? Take a step back and reflect on what really makes your business brilliant. What problem do you really solve for your clients? What makes your approach or offering unique? If you truly want to attract the right clients they need to understand exactly what you offer. Instead of trying to cater to every person’s unique individual needs, focus on what helps your business operate from a place of brilliance and double down on that.
2. Get inside the head of your A-Grade client
Understanding your target audience is crucial for effective communication. Who are your ideal clients? What are their pain points, desires, and aspirations? Dive deep into their demographics, psychographics, and behaviours. These people are your A-grade clients. The ones that you love to work with, the ones who love working with you, and the ones who understand your worth. The more you know about your A-grade clients, the better you can tailor your content and messaging to address their needs and build a genuine connection. Remember tailoring your message to their needs is not the same as changing your product to their individual needs so do these steps in order to make sure you don’t accidentally create a product you hate just to appeal to people you like.
3. Become the Flamingo
Are you ready to let your true colours shine through? Analyse your competitors and identify your competitive advantage. It could be your expertise, a unique approach, superior customer service, or innovative solutions. Highlighting your competitive advantage allows you to position yourself as the go-to expert in your industry and differentiate yourself from the noise. If you’re struggling to think about how you stand out then I want to remind you of something I’ve said in the past. YOU are your competitive advantage. Nobody thinks like you, and your IP is what truly sets you apart from all of your competitors. This is why I always recommend that you develop your IP first, get rock solid on what it looks like, what it sounds like, and then build your position based on your IP. Remember it’s okay to be different, and it’s good to stand out. If you think of your competition as a flock of pigeons, they all look the same from the outside, I want you to be the flamingo, the person who is different from first glance, who makes an impression, and stands head and shoulders above the rest.
Now that you have a clear understanding of your brand position, it’s time to harness the power of strategy. I know many of you are sick of complex posting schedules so I’ll just give you one thing to focus on.
Craft engaging and purposeful content. With your brand position in mind, create content that speaks directly to your target audience. Offer valuable insights, share industry trends, provide solutions to their challenges, and SHOWCASE YOUR EXPERTISE. Use storytelling, visuals, and compelling calls-to-action to engage and inspire action. By offering meaningful content, you’ll build trust and establish yourself as a thought leader in your field.
Ready to take your positioning to the next level? I invite you to join my upcoming session about how to promote yourself and get consistent leads. We’ll dive deep into using a promotional calendar and strategy to nail your brand positioning and secure consistent income. And we will work on your next 30 days of content together. I’d love to see you there and all you need to join us is to register HERE so I can forward the zoom room details.
Remember, at the end of the day it’s not about making noise, but about making an impact.
Janine x