We knew what was coming.
The sled pushes, the farmer carries, the ERG machines, and the running that burns every muscle fibre in your body. And because I’d done it before, I knew where I had fallen short the first time.
So I doubled down. We both did.
On our nutrition. On our training. On our mindset.
That’s the difference between knowing and doing. It’s easy to say, “I know what it takes.” It’s another thing entirely to show up, day after day, and actually put it into action. Even when you can’t see progress. Even when the sessions feel flat. Even when the outcome is uncertain.
And here’s the kicker. The extra reps, the small 1% adjustments, the runs I didn’t want to do, the choices to fuel my body properly, they added up.
We shaved five minutes off our time. Five minutes. That’s huge.
But in the moment?
It never felt like we were improving. It just felt like work.
Hard, relentless, sometimes painful work. Running hurt. I was still fighting off a cold from being sick in the US. And at points, Taya was dragging me along, pushing us both to keep going.
And then, when we crossed the finish line, she cried. Overwhelmed by what we had achieved. Overwhelmed by proving to herself what was possible when she doubled down.
This isn’t just a fitness story. It’s a business story too.
What I see everywhere right now is exhaustion. We’re limping toward the end of the year. People are holding out for the holidays, desperate for rest. And with the media yelling about “recession” and uncertainty, it’s easy to get distracted and wonder if you need to throw everything up in the air to survive.
But now is not the time to chase shiny things or pivot wildly. Now is the time to double down on what works.
If you’ve been in business for a while, you already have proof. You know which products or services your clients value most. You know the audience who loves what you do. You know the offers that deliver results, referrals, and repeat business.
That’s your version of nutrition, fitness, and mindset training. That’s where your edge is.
For me, it has always been about working with women who are ready to break through the high six-figure/seven-figure ceiling and step fully into their brilliance.
That’s my lane.
That’s where I get the best results. So why would I abandon that for a trend or a shortcut that looks good on someone else?
Every business pathway comes with challenges. If you’re going to face challenges anyway, you may as well stick with the one you already know that gets results.
In Hyrox, doubling down took minutes off our time.
In business, doubling down builds resilience, consistency, and long-term growth. It creates stability in cash flow and certainty in results.
Yes, it’s tempting to pivot to something easier. But “easy” is an illusion. Every path is hard. The difference is whether your path leads you forward or keeps you stuck.
So as the year winds down and the noise of uncertainty gets louder, here’s the invitation: don’t scatter your focus. Don’t pivot for the sake of pivoting. Double down. On your strengths. On your best clients. On the offers that have already proven themselves.
We’re already planning to sign up for HYROX in Melbourne later this year, and planning on competing in two races next year.
Because once you know what’s possible, you can’t go back.
Janine x