Let’s be real for a moment. Too many brilliant entrepreneurs and professionals are playing the ultimate waiting game – pouring their hearts and expertise into their businesses but falling short when it comes to being seen.
Sound familiar?
You’re not alone. The good news? You can change this. Today, I’m sharing five no-fluff marketing moves that will take you from invisible to in-demand.
1. Create a Lead Magnet That Solves a Real Problem
Your audience has questions and problems they are trying to solve – be the one to answer them; the one to help them. Whether it’s a checklist, a cheat sheet, or a “how-to” guide, your lead magnet should feel like a gift of pure gold. And don’t bury it in your website’s footer – make it shine on your homepage, social media, and email signature.
2. ‘Busk’ Your Expertise
Ever noticed how buskers don’t wait for crowds to find them? They find the crowd. Be that in-demand expert who shows up where your audience hangs out – whether it’s LinkedIn, industry panels, or even coffee meetups. Share insights, spark conversations, and keep showing up. Because consistency builds visibility, and visibility attracts leads.
3. Refine Your Call to Action (CTA)
A great CTA is like an irresistible shop window – it invites action. Whether it’s “Book a Free Call”, “Let’s meet” or “Download Now,” your CTA should be clear, visible, and compelling. Confusion kills conversions; clarity wins clients.
4. Ask for Referrals (and Mean It)
Referrals are pure magic for your business. But don’t just ask, “Do you have any referrals for me?” – make it easy for people to refer you. Create a system for your happiest clients to connect you with others, and reward their generosity. People love being part of your success story. (I teach my clients an 8-step Referral Formula – if you’d like to see a copy reply with “REFERRAL” and I’ll send it over.)
5. Make Offers Like You Mean It
Spoiler alert: Offers don’t make you “salesy.” They make you helpful. Too many business owners are waiting for people to guess how they can help. Let them know. Regularly and unapologetically. Because when you position your offers as solutions, everyone wins.
I remember a CEO who called me in sheer frustration one day. His sales team, he said, were glorified order takers. Key clients were voicing their discontent, wondering why the team wasn’t thinking strategically or making tailored suggestions based on their deep knowledge of the client’s business.
“What I need,” he said, “are relationship creators, not order takers!”
Together, we developed a program that flipped the script. We trained his team to move beyond transactions and into transformation—shifting their focus from simply fulfilling orders to proactively adding value, identifying opportunities, and strengthening relationships.
The result? The team not only deepened client trust but also unlocked new revenue streams simply by stepping up and making meaningful offers. That’s the power of showing up, offering solutions, and proving your worth.
Ready to Take the Leap?
Stop playing small and start showing up like the expert you are. If you want the full breakdown of these strategies (and a few bonus tips), head to this episode of Unleashing Brilliance.
It’s time to quit being invisible. Let’s get loud, let’s get seen, and let’s make the impact you know you’re capable of.
I can’t wait to hear which of these tips works best for you – drop me a note and let me know!
Janine x