June 12

Overcoming Shiny Stuff Syndrome


If you find yourself constantly chasing after the next big thing, feeling overwhelmed, and struggling to finish anything, you might be suffering from Shiny Stuff Syndrome. This disease of distraction plagues many business owners. It’s like being a kid in a candy store, but instead of sweets, you’re surrounded by shiny new business strategies.

Think about a typical day: you’re scrolling through your social media feed when a new marketing strategy pops up, promising to revolutionise your business. Without a second thought, you dive in. Sometimes, it’s driven by seeing competitors or “worthy rivals” doing something new that you feel compelled to copy or reinvent. Before you know it, another new shiny opportunity catches your eye, and the cycle repeats itself.

So, how do we avoid this trap? Here are four key strategies:

1. Pause: Before diving headfirst into a new idea, take a moment to pause. Is this a “hell yes” that aligns with your goals? If not, step away.

2. Communicate: Talk to your trusted advisors, and your inner circle. Share your ideas and explain how they fit into your overall strategy. Their honest feedback can prevent hasty decisions.

3. Measure: Define success for every new venture. Track your progress and results. This data will tell you what’s working, what’s not, and where to focus your energy.

4. Quit (When Necessary): Don’t be afraid to cut your losses. Measuring success allows you to identify when to quit and refocus on your long-term goals.

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