I know the subject line might sound a bit blunt, but it’s true – and it’s a message we all need to hear.
When it comes to running a successful business, visibility is everything. It doesn’t matter how incredible your services are, how many client success stories you have, or that you’re the most qualified person in your industry. If no one knows who you are or how you can help them, they can’t choose you.
I’ve spoken to countless business owners who have amazing ideas and offer incredible products and services. But when I tell them they need to show up to gain momentum, they shy away. Why? Because, for so many of us, staying invisible feels safer than being seen.
Maybe you’re nodding along because this resonates with you. Maybe you’re realizing that your ideal clients don’t even know you exist yet.
So why are you content being the world’s best-kept secret?
Today, I want to share the top three reasons I see people hiding from the spotlight and what you can do to overcome each one.
- Fear of Being Seen
Fear is a natural part of life. It makes us cautious, which can be a good thing – like looking both ways before crossing the street. But when fear stops you from elevating your profile or your business, it’s time to challenge it. Many people fear being seen because they worry about what others might think or feel like imposters. But those “what if” fears are often worse than reality. What’s the worst that could happen if you post about your business on social media? Maybe no one sees it, and you remain at square one. But what if you start posting with intention and strategy? You could double or triple your revenue this year. The more you allow yourself to be seen, the less scary it becomes. It’s time to wrangle your fear and start showing up. The people who need you are out there – they just need to see you first.
- Getting Caught in Comparison
It’s so easy to compare your progress to someone else’s, especially when you see their polished highlights on social media. You might think, “Why aren’t things working out for me?” and you get discouraged and quit before you’ve given yourself a chance to own your spotlight. Roosevelt was right when he said, “Comparison is the thief of all joy.” But remember, what you’re seeing is only what they want you to see. You don’t see their awkward first posts, the years of failed attempts, or the doubts they had to overcome. Your journey is unique, so keep your blinkers on and stay focused on your path. Keep putting in the reps, and soon, you’ll have your own success story to share.
- Feeling Too Busy or Overwhelmed
Wouldn’t an extra hour in the day be great? An hour to focus on those non-urgent but impactful tasks that could transform your business? Unfortunately, we can’t create more hours in a day, but we can control how we use our time. If you’re not prioritizing visibility, you’re not prioritizing growth. It’s that simple. If you feel overwhelmed, delegate the tasks that don’t move the needle forward and focus on what will. Position yourself as a leader in your industry, and you’ll never have to worry about chasing clients again. And if you’re unsure where to start, take a half day to join one of our Elevate mastermind sessions. You’ll get the clarity and direction you need to work on what truly matters for your business growth. (I’m running one on 24th September – email me if you are interested to hear more as I have 5 guest passes available.
So, what’s really holding you back? Is it fear? Comparison? Or the feeling of being too busy? Whatever it is, know this: there’s no excuse for not showing up and claiming your space. We don’t have the luxury of waiting around. You need to take action now.
Stop hiding. It’s time to step into your power and own your spotlight.
Janine x