Stop Letting Fear Run Your Business

Hello and welcome

back to another episode

of Unleashing Brilliance.

It's wonderful

to have you here.

Now, I don't know what

your last few months have

been like, but everywhere

I have been looking.

Listening, watching.

They're feeling a

little bit heavy.

You know, everywhere we turn,

it feels like we're being

told to brace, to bunker down,

to prepare for the worse.

And the media seems to

be full of warnings,

economic slowdowns, client

hesitations, tightening

budgets, et cetera, et cetera.

And maybe like many

of us, you felt that

creeping sensation, fear.

Not the dramatic movie

trailer kind of fear, but

that low hum in your gut.

The what if I'm not ready.

Fear the what if I fail?

Fear the what if

they say no fear.

Now I want to be clear here.

Fear is not.

The enemy fear is information.

And today I wanna explore

how we can use it.

Not to stop, but how we

can use it to keep going.

So you might have seen

I wrote recently about

jumping into the ocean.

You see, here's the thing.

I grew up in the north

of England and I want

you to imagine cold

gra seas and coastlines.

the ones that don't

exactly invite you in

with a lovely warm hug.

It's not like where I'm

living now here in Sydney

on the northern beaches.

So naturally for me,

when it came to open

water, I was terrified.

By the way, any of you that

are listening to this, that

grew up in England, you'll

know that we didn't really

learn to swim properly.

Part of it is

because we avoided.

Public swimming pools, or

maybe that was just me.

But when it came to Ocean, and

when it came to open water,

I was absolutely terrified.

And even after moving

to Australia land of

golden beaches and

ocean dips and just.

Gorgeous, nice warm oceans.

That fear didn't

magically disappear.

my husband would laugh

'cause he's a surfer

and he'd race into the

water, loving the waves.

My kids would do the same.

Jumping in with their boogie

boards, um, Body surfing.

Meanwhile, I'm waiting

for Nice and still

Mediterranean Ocean.

And you know, this had

happened all the time that

I'd watch from the sand

smiling on the outside,

but with this knot in my

stomach every single time

as the waves crashed in,

I'm absolutely useless.

The fear kept me

standing still.

But here's the thing,

that's what fear does.

It convinces us that standing

still is safer, that waiting

is wiser, that someone else

with more confidence and

more preparation, some more

something should go first.

But something shifted

for me and it started

with a little nudge.

It was actually a running

dare that changed me.

Fire, my friend and running

partner, the amazing Kelly.

You see, we were doing

our regular runs, our

regular Monday, Friday

start, the week end, the

week runs, breathless,

sweaty, you know, all in.

And one morning she turns to

me and says, let's finish this

run with a ocean dip Now.

She's actually, I

don't even think she

is more of water baby.

'cause she's also

from England too.

But know, I'm always

up for a challenge and

everything in me screamed no.

But out came this tiny voice,

the one that knew I was

capable of more than my fear.

And it said,

alright, let's do it.

That first time, oh my gosh.

Absolute chaos, cold shock.

I think I squealed, actually,

I don't think I squealed.

I think I screamed loud

enough to wake up the

entire neighborhood, but I

also felt something else.

I felt exhilaration.

I felt pride.

I felt relief.

I felt a flicker of courage,

and the next time we went

out running, we did it again.

And again and again, and

every single day that we did

this day by day, the ocean

stopped being the monster

that I'd imagined it to be.

And it became something

entirely different.

It became a mark

of my bravery.

This wasn't about becoming

a triathlete or ticking

a fear off a bucket list.

It was actually about

reclaiming my power

one dip at a time.

And maybe for you the ocean.

Looks a little bit different.

It could look like putting

your face to camera and going

live for the first time.

It could be turning up

like I am, on a podcast

on camera, because this is

going out to YouTube too.

It could be finally charging

what you are worth or saying

no to that energy sucking

client or even booking that

speaking gig that you feel

wildly unqualified for.

Here's the truth that most

people won't tell you.

You don't need to feel

fearless to be brave.

You just need to act a one

tiny act and find a way to

do it while still afraid.

The bonus points.

When you make that action

part of your existing routine

like we did with those post

run dips, it becomes easier.

It becomes normalized.

It becomes empowering.

You go from saying,

I can't do this to, I

am going to do this.

And here's where it starts

getting really interesting,

because fear shuts us down

whilst curiosity opens us up.

So instead of asking, what

if I fail, what about asking

yourself, what might I learn?

What might I gain?

What might become

possible if I tried?

I invite you to get

playful with it because

fear wants us to believe

the outcome is disaster.

Curiosity, meanwhile wants

us to believe the outcome is

growth and that switch, that's

where confidence is built.

I wanna give you a

few examples from

inside my own Elevate.

Inner Circle community.

One client who was terrified

of raising her prices,

she did it and her next

prospect didn't even flinch.

She told me.

It's like the fear was

only in my head and

I'm going, yes it was.

No one sets prices

apart from us.

And then there's another

client, another brilliant

but camera shy client

that committed to one

92nd video a week.

By week four, she landed

a paid speaking geek, and

there's another client

who's been hiding behind

corporate jargon for years,

and she finally told her

personal story in a post.

That post went viral in

her niche post brought

in four new inquiries.

Fear was never the

barrier, it was the signal.

And they each used it as a

compass, not as a stop sign.

And right now, as I've

said multiple times

over the last few weeks,

trust is the currency.

People are being overwhelmed

and over pitched, but

they are still investing.

And you can show these

potential clients.

that fear doesn't

have to drive the bus.

That fear doesn't have

to be the decision maker.

You can show up in a way

that shows them what's

possible, that you are

allowed to be scared.

You're just not

meant to be stuck.

So here's your micro

dare for this week.

I'd love you to identify

one fear that's been holding

you back, and then ask

yourself, what is a small,

really small, consistent

way that I can make it move

forward, how I can change it?

How can I make it

part of your routine?

how could you do it

with someone so that

you feel supported?

This isn't about slaying fear.

It's about shrinking

it one day by day,

one moment at a time.

One post, one offer, one

phone call, one brave leaf

into the cold water, whatever

your version of the ocean is.

This is about meeting

it once again.

If this episode has given

you that little fire in

your belly, please share it.

Please tag me.

Please message me.

Please leave a review

here and tell me what fear

are you facing this week,

because I'm gonna cheer you

on every step of the way.

Until next time, stay

bold, stay curious, and.

As always, keep unleashing.

that absolute brilliance

that is yours because the

world wants you to step into

your spotlight and shine.

stay curious, keep showing up,

and I'll see you next week.