How to Tell Brilliant Stories in a World Obsessed with AI with Gabrielle Dolan

Hello everyone.

Janina here and oh, I

have got a cracker of an

episode for you today.

You know, everyone and

their dog seems to be

banging on about AI chat,

GPT, deep fakes and whether

robots are coming for our

jobs or even our souls.

But what more, almost

no one is talking about

and what we're diving

into today is this.

In a world that's getting

noisier by the second,

how do you cut through the

chaos and actually connect?

This episode is a

little bit different.

It's not about chasing clicks

or becoming a storytelling

unicorn overnight.

This is about owning

your own story.

It's about the

power of realness.

In a time of

automation and why.

The one thing AI can't replace

is your lived experience, your

voice, your quirks, and yes,

even your messy, beautiful,

brilliant vulnerability.

I'm joined by the utterly

fabulous Gabrielle Dolan

storytelling expert,

bestselling author.

Uh.

Amazing friend and colleague,

one of the few people that

I have shared the stage with

shared workshops with across

the world, and she's a woman

who has mastered the art

of saying More with less.

We talk about her new

book, story Intelligence

and the Power.

Of authentic storytelling

in business and in life.

You're gonna hear practical

tips on how to find and share

your own stories using ai, but

in a way that moves people.

And no, you don't need

to be a natural born

performer or have a memoir

worthy life to do this.

This isn't Fluffy.

Tell a story and

they'll come advice.

It's about reframing what

success looks like in a

world where we have the

opportunity to actually

use AI as an assistant,

as a tool to help us share

our stories so that we can

connect and influence more.

So if you've ever felt

like your message.

Story is drowning in

a sea of sameness.

And if you are wondering

whether to lean into AI or

run screaming for it, or

even if you're just curious

about how to use your story

as a tool of influence and

impact, this is your episode.

So go and grab a cup,

settle in, and let's unleash

some brilliance together.

Hello.

Welcome back to the

podcast Gabriel Dolan.

How are you?

I am very

excited to be with you?

Janine.

I am so excited

to have yet another

conversation with you.

but this time we're talking

about your new book,

which we're gonna delve

into Story Intelligence.

There it is.

can't Wait 'cause it's

all about bridging that

gap between humanity

and storytelling and ai,

which we know we were

talking about off air, the

various fears that exist.

With, uh, the way the

world is going and ai uh,

before we jump into it,

I also wanna congratulate

you on your own podcast.

Uh, so keeping it

real, uh, with,

Jack and Ralph.

I can never

remember which way it is.

How's all

It's Jack and Raul.

We decided, we decided

age before beauty.

Ha.

That's what, that's

what I tell her.

Um, it's going really well.

Uh, like we started, uh,

January last year and I

really sort of thought, you

know, after 10 episodes, what

are we going to talk about?

But God, it's amazing how

much shit comes out of our

mouth and, um, where are.

I think we're up to

like about 92 episodes.

So it comes out every Monday.

And look, you know

what I love about it?

Like we have fun recording

it, but it also sometimes,

you know, something will come

up and we're like, oh, we

should do a podcast on that.

So it almost forces

you to sort of.

Do a bit of research and

get into stuff that you

wouldn't normally do.

So I like The, fact that

it keeps us thinking

about topical things that

are happening that are

related to leadership

or communication or, you

know, business or whatever.

and you know, Jack's,

Jack's a barrel of laughs.

The, the both of you

are, it's, it is definitely

a lot of fun and I really

love just, you just keep

it seriously human, right?

Seriously.

Human jargon free.

Saying many things that

many of us don't say and

just absolutely love it.

So congratulations.

Keep going, keep going

because it really is

a breath of fresh air.

Uh, now you are, we

were working this out.

The, you're about to

launch your ninth book.

Um, you are an award-winning,

communication strategist.

You are obsessed about

the power of storytelling.

you spend your career working

with organizations around

the world, and you've spoken

on some pretty impressive

stages, about storytelling.

Uh, you stood up at Harvard,

uh, we've seen photos of

you alongside Barack Obama.

Like you, you know your

stuff that you've been

doing this for a while.

How many years have you

been on the storytelling

it's, it's

coming up to 21 years now.

So, Al you know, like

21 years ago I left my

corporate career, and it

was in my corporate career

that I sort of started

to realize how powerful

storytelling was and thought.

I reckon this is a skill

people need to learn.

So, um, I, I can't believe.

It's 21 years.

Like I, I was in corporate

for 20 years and now I'm

being out of corporate

longer, so I don't even

wanna do the maths on that.

Like, That's,

That's, scary.

It's very scary.

But you've seen over

that time, I'm imagining

various evolutions of

both market appetite for

storytelling and individual.

Confidence and desire

for storytelling.

Before we get into this next

evolution with ai, what have

you noticed, from your work

that storytelling brings

to business and, and why

does it actually matter?

Why does it matter that we

get better at this skill?

Yeah.

look it, it's 21 years ago.

Seriously.

It took me, um, about 10

months to get one client,

like the, and my first

client was my previous

manager at National Australia

Bank, and I'm sure he was

just like giving me, you

know, a bit of a leg up.

But he, he did actually,

he was working with a

coach and his coach was

telling him about the

power of storytelling.

So back then.

I mean, I would have clients

bring me in and say, can

we call it communication

skills or influencing skills?

'cause if we call it

storytelling training,

no one will come.

and that was very much the,

you know, 20 years ago, why

would we need storytelling

that's not professional,

it's not business.

and that has been

a massive shift.

So, you know, over time

the amount of people

that were saying, we

don't need storytelling.

What, what a load of

crap that's not, that's

not business has shrunk.

And now you, you're at the

point where people are just

going, we need storytelling

training, we need our leaders

to get better at storytelling.

people are seeing the

power of it and I think.

and that's the evolution

that they're trying it

and they're going, well,

this gets cut through.

This is more effective.

Um, I ran a workshop the

other day and I was talking

about how we just give,

you know, information.

We just, report on stuff.

And I said to them, why do

you think that's the case?

And I went, and

everyone says it's easy.

'cause being a

reporter is easy.

And in the break, you know,

when I'm teaching them and

they've gotta think of a

story, um, someone came up

and said, oh, everyone's

feeling a little bit

nervous to share a story.

And um, I go, Yeah.

because that takes

a bit of courage.

And, and he said to

me, he goes, I guess

you've gotta choose

with your communication.

Do you want it easy or

do you want it effective?

And I went, that's exactly,

so stories are effective.

That's, that's

the bottom line.

They work.

It's what we, it's

what we remember.

It's what we connect with.

And what I've noticed,

'cause I've known you for

a long time too, is that

it's almost moved out of

the boardroom or out of the

walls of an organization and

become much more every day

for the person that's building

their own business as well.

So whether it be

using storytelling in

content, whether it

be using storytelling.

From a stage because you're

sharing a story or even I've

noticed, you know, with my

own kids around the kitchen

table using storytelling to

get a point across around

putting in that extra 1% or,

you know, taking feedback.

Well, and it's the whole

point here is being

able to both build your

positioning and stand out

from the crowd because.

Everyone has unique stories.

You cannot mass produce and

everyone has the same story.

It's that uniqueness and

authenticity that's key.

And at the same time, what I

love about your work is how

you create that segue into

the learning experience.

so we're seeing the demand

pick up now with that.

'cause as I said, this is your

So I was, and

I was gonna say, I've, I,

when you were talking about

that, Janine, it was like,

that's, that's almost the

evolution of my books as

well, where they were all

for leaders, just leaders,

leaders, leaders selling.

And then my previous

book, magnetic Stories was

about, well, how, like, not

internally, but how with

customers and whether it's

individuals or organizations.

Then the latest book is

using it for everything.

Like, you know, the,

I've, I've got examples

of using it in wedding

speeches or in eulogies.

and absolutely with your kids.

Like it's sometimes we do

that normally with our kids,

but it can be so powerful,

like sharing stories with

your kids, to get the message

across because it's like

coaching and mentoring, but

you don't wanna be telling

them because they sort of

go, what would, you know?

but you share a

story and they go.

Yeah.

Okay.

they, they get it better.

So I've gotta

ask, why did you decide

to write this book?

Why did you, to

decide to go again?

what is it that compelled

you to write another book

at this moment in time?

to, again, focus on

the storytelling.

Where did that desire,

need, want, wants come from?

Yeah.

And look, you used the

word compelled there,

and I think that's right.

Like my previous books, you

know, we run a business,

you know, you know what it's

like, Janine, you've got

people going write a book,

be known as the expert.

And I was like, okay,

I'll write a book.

And so that's why

we're writing a book.

And I was writing on

storytelling and I honestly

thought my last book

came out four years ago.

Um, so that's a,

that's been a long time

between books for me.

But I think it was a

long time between books

because I thought.

I, there's nothing

else I can write about

storytelling like it.

It's all out there.

In my previous books, what

started to happen, and it

probably was only about a year

ago, I'll be running workshops

and I had people asking me.

So will AI replace

storytelling?

And like that question

started to horrify me and I

was, people were asking it

so much and I'm going, no.

Like of course AI is not gonna

replace your storytelling.

And it, to me it was

like, your stories will

be needed more than ever.

And then I had

other people going.

but using AI to help with

your stories cheating?

And I'm going, no,

that's not true either.

So I thought I, I need to

write something on this.

And, um, I don't know

about you Janine, but

sometimes I think I can

write a book and it just

ends up being an article.

It's just like, there's

a lot of business books

that should remain

articles too, by the way.

And I just thought, I'm

not sure if this is a

book or it's just a, you

So I started to write,

and the more I wrote,

the more I got into it.

I had 30,000 words.

So, and then I, I thought,

no, I think this is a book.

And I spoke to my publisher

and they said, yep.

And then, 50,000 words later,

here we are, or, you know, a

hundred thousand words later,

edited down to 50,000 words.

So this book that

you've written is called

Story Intelligence, the Craft

of Authentic Storytelling

Made Smarter with ai.

And one of the things you

talk about is how we can

bridge the human voice using

AI and how to actually use it

without using or compromising,

sorry, uh, voices.

So I'm curious.

Tell me more about this book.

tell me more.

'cause to give you some

context, you know, I work

with a lot of business

owners and there is still

a lot of fear around ai.

I think there's a lot of

people think about it as

a productivity tool, not

necessarily a. Tool that's

to help them share their

stories broader, wider,

more context, more impact.

So I'm really curious,

for you as to what's

the key message in this

book that our listeners

are gonna resonate with?

Yeah.

so the key message, and I

guess the whole reason of

writing the book is that, we

are in a world of distrust.

So, uh, I follow the

Edelman reports that are,

produced, um, annually,

which I know you do as well.

And, uh, distrust at

across all government.

Organizations not-for-profit

media is at at all time low.

So we're, we're in

a world of distrust.

We are also in a world

of AI generated content.

So not only the deep

fake videos that AI does

that's adding to this.

Distrust, but the blandness

of AI generated content.

you know, good on everyone

for embracing chat GPT, but

don't lose your voice in it.

So I read a lot of

stuff and it's just so

obvious it's chat, GPT.

And so I truly believe

that your unique stories

are needed more than ever.

And They will get cut through

where the blandness won't, so

it's needed more than ever.

So that, that was, I guess,

the premise of the book.

And I talk about the book,

you know, about the power

of storytelling as well.

But then I get really into.

As a person, whether, you

know you're running your

own business or you're an

entrepreneur, or you're

a CEO, um, the four types

of stories that you need,

which are, parable, public,

professional, and personal,

and then how you can use AI to

help you find those stories.

But then refine them.

But again, refining them so

you don't lose your voice.

So when I started writing

the book, Janine, I just

sort of thought AI could

really help with the

public and the parable.

So that's almost like, you

know, searching for a story

on teamwork and you might.

Parable or you might

find, you know, something

about whatever, right?

they're not very useful

with your professional or

personal because they're

your, they're your experience.

So how could AI

help with that?

by the time I'd finished

writing the book, my mindset

had completely changed

because I was experiencing

more and more with ai.

And I share this in

the book where, um.

You know, I was, I was

researching myself.

So I'd say, say you wanna

find, and this is, you know,

your listeners could do this.

Say you're trying to find a

story on courage, for example,

and you're just going, I

just can't think of a story.

You get into chat, GPT or

Claude, or whichever one

you're using, and it's like,

ask me questions to help me

uncover a story about courage.

They're gonna do what I would

do with you to go, oh, tell me

a time when you've been really

scared of doing something

and you've done it anyway.

Or Tell me, and there's

all these prompting

questions, which helps

you find the story.

What really freaked me

out a bit though, Janine,

was that then said, just

give me like bullet points

of what happened, which I

did, and then it came back

with a story and I was

surprised how good it was.

Now it wasn't great and

you do have to edit it and

this is where you gotta

find your voice, but it

was actually pretty good

and you could use that.

So it's helping

you, it's using it.

AI is your creative

partner, is what I say to

help you find the stories.

Which is the very

thing that I know when I, you

know, get feedback from our

listeners or my clients, it's

the things that they struggle

with because they're so used

to doing the reporter style

storytelling, combined with

a fear of being vulnerable.

Being honest, sharing a

little bit more of themselves.

And I find this is a little

bit sort of generational too.

Like, oh, do people

need to hear that?

I'm like, as long as

you're not, we call it in

speaker land, don't we?

As long as it's not therapy

from the stage, but it's

a learning experience.

actually the benefit of

sharing those personal

business stories.

Well, from your perspective,

what is the benefit of.

Being brave enough, courageous

enough to use your own story

versus the things that you can

find online that are more mass

stories that everybody knows.

Yeah, well,

it, it's, I think

you just said it.

Everyone knows.

them.

Okay.

So they're not unique.

But also if you are sharing,

um, if you are telling me

a parable or a fable or a

public, you know, case study

about Steve Jobs or whatever.

I'm not finding anything about

you, but if you are sharing

a personal story as in it

happened at work or it didn't

happen at work, it happened

and you're, I'm getting

to know you a bit better.

And that's, that's the

power in the story.

And I think you're right.

A lot of people are still

reluctant to show any

form of vulnerability.

So what I find is sometimes

they're sharing stories,

but it's almost what I

would call the bragger where

they're sort of talking

about, yeah, this great

thing they did and whatever.

And again.

You could use chat GPT for

this to put that story in

it and go ask me questions

about this story that would

show me in a more human

light or be more vulnerable.

And what it's gonna come back

with is how did you feel?

At that time, did you

have any self doubts?

And the point is then

you'll go, oh yeah, I did.

Right?

So this isn't about making

stuff up, it's just going,

you probably should include

the self-doubts in the

story and then it won't

feel like you're bragging.

but you know, that's showing

a bit of vulnerability

that we're still.

Some people are still a

little bit reluctant to

do, but, you know, I know,

and I, and I know you would

know this too, you write a

story on social media and

there's vulnerability in it.

it just gets so much more

engagement than writing

anything about how great I am.

It was like, it's,

it's what we like.

I think those people

that understand that is it

fair to say that that is what

is fueling the fear around ai?

So this using AI and

almost becoming robotic or

bland versus what you've

just talked about there.

Understanding how to actually

use AI without compromising

your voice to be a tool to

support what mistakes are

you seeing that you are

hoping this book will help

people avoid moving forward?

Yeah.

and I, and I think your

question is like, some people

go to extremes where they

go, I'm not using AI at all

because it's cheating and it's

gonna make me dumb, and it's

not gonna make me creative.

You know, that would

be like going, I'm

not using a calculator.

' and then to the other end,

like people are putting

everything into chat, GPT and

just almost copy and pasting

it and you can see it like,

so what I always look for in

chat GPT generated content

is there's a lot of cliches.

There's like a

lot of, metaphors.

and it's like things like

going from courage to

credibility to blah to

blah, and it was like,

and the bloody m dashes.

Have you ever seen any

more m dashes in your life?

Like, it's pretty hard to

do an M dash and it was

like, so know, so first of

all, when I use chat GPT

for anything, I always put

use Australian spelling.

Or English, UK English

spelling, cause if you

say Australian spelling,

then they bring in all the

Australian bloody charisms

and it was like, no, I don't

wanna sound like a bogan.

I just want it to be

UK English spelling.

and then I also go,

don't use M dashes.

So I think, I think it's like

anything, it's finding the

happy medium and that, and

that's what I talk about using

AI as your creative partner.

Now you don't have to

use AI to storytelling.

In fact, because Janine, you

and I use the same editor

with Kelly Maisie editor,

the book was called Story

Intelligence, which I loved,

and I did actually use AI

to help me come up with the

title, except they called

it Narrative Intelligence.

And I'm just not a fan

of the word narrative.

It gets so fricking overused.

But as soon as it said

intelligence, I went, oh,

that's, it reminded me like

of emotional intelligence.

And so I came up with

story intelligence and so.

Well, I was looking for a

definition, and of course

there's no definition of what

story intelligent means, so

I had to come up with one.

And, I was in conversations

with Kelly the whole

time where it was, are

we including the use of

AI in the definition?

And I sort of said, Yeah.

Then I went, no.

And it, in the end, I, it

was a really deep, thoughtful

conversation to say.

No, you can have really

high story intelligence,

so you can be really good

at this and never use ai.

So, because, you know,

I consider, I've got

high story intelligence.

I wasn't using

AI two years ago.

so I don't think story

intelligence necessarily, you

have to use ai, but it's like

you can use it if you want to.

Yeah.

You said two things earlier.

It's how to find stories,

and you've touched on

that a little bit, and

then how to refine.

what are the key tips

for helping people find

their stories Using

whatever AI tool they're

Yeah.

Yeah.

Or, or not using ai.

So it's interesting,

I've, I've had, there's,

there's, um, one chapter

in the book is How to Find

Your Stories Without ai.

Just like, you know,

let's go retro.

and then there's one

chapter on how to use AI

to help find your story.

So, and in the book,

I've just got like a

whole heap of questions.

That you could answer

that will help you find

stories around values.

And I talk of things about

like, you know, if you're

trying to find a story around

teamwork but can't find one,

you know, things like looking

through the camera roll on

your phone, like looking

through your old photo albums,

if you wanna go really retro.

and I got, I've got, there's

an activity, like a timeline.

I, you know, think of your

earliest memory, you know,

some of the stuff I talk

about in my workshops.

I go through that.

So all the stuff.

That you can use to help

you find your stories.

And then of course you can

get into the AI and using AI

to help you find your stories

is asking it questions.

So, either if you're trying to

find those public or parable

stories, you know, can you

give me some, well-known

stories around teamwork and

it's gonna give them to you.

You always gotta

check for accuracy.

AI hallucinates as

we know, you know,

which, which we all do.

In fairness at times.

I'm quite delusional myself.

But then, so you can find

those public ones, but then

you can also, if you're trying

to go, no, I'm actually really

trying to find one of my own.

It's again, ask me questions.

the prompt in chat GPT

we know is important.

I would be saying, you

know, pretend you are

my storytelling coach.

Ask me questions to help

me uncover stories around

teamwork or courage,

or whatever it is you

wanna find stories on.

Yeah, and

this takes time.

I think that's the other

myth that I know I. Talk

to many of my clients about

is this isn't a sit down in

five minutes later, you've

got your thing and you can

go like training the tool

and working with the tool as

your storytelling assistant,

is the key, like you would

a person in real life.

So that's the key.

You gotta invest

the time, right?

Yeah.

And like I came

back to my earlier

comment, storytelling's

like, it's not easy.

Like again, do you want your

communication to be easy or do

you want it to be effective?

And so if you want it to

be easy, don't worry about

storytelling and just do

whatever you're doing.

but if you want it to

be effective, put the

time and effort into

finding the right story.

And then of course.

Practicing it.

So when you're saying it,

you're not God, you're

never reading your story.

And you know, making

sure you're not losing

your voice along the way.

And I think part of not

losing your voice is

practice it out loud.

And if there's any bit that

goes well, that does not sound

like me, then don't say it.

And that's

the refined piece that

you're talking about?

Yeah.

To overlay your,

your own voice.

can I, 'cause I know this

is something that I've been

hearing around the tracks

around and actually yesterday

I was running, a session, and

this came up yesterday that

generative AI is cheating.

you bust that myth a

little bit in this book.

Can you tell me more about

your thoughts on that concept?

That if we were to use

generative ai, it's actually

teaching, maybe it's

Yeah.

Yeah.

Like I literally address

is using AI cheating.

and it comes back 'cause

people still think that.

And it was like,

again, used wisely.

It's not cheating.

Used as your creative

partner and I talk about the.

You know, even, even the

process of writing the book,

I used AI as part, I used

AI to help find the title

that I just spoke about.

I tried to get AI to find

the subtitle, but in the

end I wasn't happy with any.

And, um, our old mate,

Kieran, was the person that

came up with the subtitle.

It's using it again, we're

coming back to us using it

as your creative partner.

I sort of talk about the

metaphor of Batman and

Robin, that you, you are

Batman, you are still in

control, but Robin's a

very, he's very eager.

He's a very eager, eager

sidekick and he wants to help.

and often we talk about ai,

sometimes it's like the very

eager grad or the intern

and they're very eager

to help, but you've just

gotta check for accuracy.

and also not.

Give them control.

I don't think it's cheating.

I think if you are using

AI and then cutting and

pasting and just putting

it out as your own, I

just think that's dumb.

Like, that's dumb.

it's we're adding to the

blandness and then we're not.

cutting through.

So, I don't think

that's cheating.

I think that's a, I call

that story stupidity.

Not story intelligence.

but we don't wanna avoid it.

Like, you can't be sitting

there going, and I know

there's all these ethical

concerns about AI as there

should be, and people in

organizations need to be

leading those conversations

about the ethics of ai.

But it's like any technology,

if you just go, no, I'm not

gonna use it, there's too

many benefits to not use it.

Love it.

So this book, story

Intelligence, fundamentally,

who have you written

it for and what's it

gonna help them with?

Yeah.

So again, probably back to

your question around the

evolution of storytelling.

Like there's chapters,

for anyone who's ever

read stories for work

that I wrote, um, I've

got about eight years ago.

There's a whole examples of

stories, and I've included

that in this book as well.

So there's things is,

you know, there is

stories for presentation.

So if you're doing a

presentation, like there's

a whole heap of examples in

that there's stories for, um,

sales again, so if you're, if

you're trying to sell how you

use stories, but I've included

things like, you know, stories

for social media, like on

podcast, like, you know.

we spoke about stories all

the time on our podcast, on

social media, like whether

you're posting on LinkedIn

or whatever, how to use them.

Uh, there's stories for,

you know, values, I think

to communicate values.

So anyone, anyone that

needs to communicate

their values, and again,

it could be apparent.

It could be a teacher.

Uh, uh, influencers often

try to communicate their

values, leaders, Um.

but also stories for speeches.

And like I said, I, my dad's

eulogy is in this because I

wanted to show that, if you

want to talk about someone,

just have many stories,

um, wedding speeches, uh,

you know, so all that.

So it's sort of the book for.

You know, I don't wanna

go super broad, but it,

it is for anyone that

needs to communicate and

influence more effectively.

So you are going from

anyone, from a parent to

a CEO to an entrepreneur,

to a salesperson.

So, and, and I talk about,

I go into depth about all

those four types of stories

that public, the parable, the

professional, the personal,

and give examples of that.

And how we actually

need all four of those

stories, potentially

you need all four.

You need all four.

I remember.

Um, I remember a parable

and I was walking with my

daughter, Alex, on, we were

walking along a beach and

I think because we were

walking along the beach, I

thought of it and she was.

she was just questioning

her purpose in life.

It was a very deep

conversation and she just

sort of went, you know, I

think the eagerness of youth

where she sort of thought, I

thought when I started I'd be

making such a big difference.

And I go, you know,

you, just out.

But you can still

make a difference.

And because she knows I

do storytelling, I thought

if I launched into a whole

story, she'd go, mum,

you're not at work now.

But I said, can I

share a story with you?

And she went, Yeah.

it's all right.

And um, and I shared a

parable and I said, so

there was a man walking

along the beach and there

was thousands of starfish

just stranded everywhere.

And so he was walking along

the beach, just tossing

starfishes back into the

ocean because they were gonna

die under the burning sun.

And there was a fisherman

that saw him do this.

And the fisherman just

said, what are you doing?

You are wasting your time.

You cannot.

You know, make a difference.

There was thousands of

starfish and he picked

up one starfish and threw

it back into the ocean.

Said I made a difference

to that starfish.

And I just said to Alex,

so you just need to find

your starfish every day.

And it could be as simple

as going, doing the coffee

order for your team.

she went.

Yeah, good story, mom.

It's just like fair point.

And you know, that's a

parable I, you know, it's

a well-known parable.

probably heard it, you

know, 25 years ago and, uh,

so that, that went in the

book and I thought, Yeah.

and it, It's not only the

parable, the story about

telling Alex's story and

the impact it can have.

it's so powerful

and I think I wanna circle

back to what compelled you

to write this book, because.

In this world that we are all

currently living, leading,

in navigating, there is no

doubt that there is a hell

of a lot of noise out there

and every single person

is searching for truth.

And my view is that in that

world, the equivalent of.

The starfish and supporting

that one starfish is

we have to find ways to

stand out and we have to

work even harder to build

conviction around our truth.

what we believe.

The work that we

do, how we can help.

And so to me, this is where

the reporting style of

communication, the seven easy

steps to create a bestselling

book, the how I made a

Million overnight, is not

building that cut through or

building that trust in you.

And to your point that you

made right at the beginning

and the compelling nature

of this, fundamentally

your mission, your passion.

Is around getting more and

more people to be brave and

courageous enough to share

their truths, their stories in

a way that is the equivalent

of throwing that starfish

back in the ocean, creating

through their own learning an

opportunity for someone else

to take that and run with it.

I think that's what the

world needs right now.

It's, it's the, the

storytelling, the, the

truthfulness, the authenticity

in it, that is real.

And in a world where there

is a lack of trust and

there is so much deep fake,

and is this truth or not?

You cannot fake

your own stories.

I mean, you, some people can,

but you can see it, right?

Yeah.

you can see it and then

the, yeah, and, and that's,

that's genuinely what this is

about, giving the people the

courage and the capability

to share those stories.

And because, I mean,

the research shows that

when you share a story,

especially your own stories,

your own unique stories.

The research shows that

the audience not only

connects with the story,

but they connect with you.

And, um, I think it's,

uh, when you look Janine,

the rise of influencers.

And so why are there so many,

you know, influencers that

have millions of followers?

it's because they're

sharing the real them.

Like, and again, yes,

there's some fake ones

around, but the, you know,

they're, they're you and

people don't want the

perfect, polished whatever.

They don't want the brand.

The people and those authentic

stories will get cut through

where, where the polished

perfect bloody promos won't.

so yeah.

whether, whether you are

an individual like you and

I running our own company,

or whether you're a CEO of

a, you know, small business

or a large business, they

still wanna know you, they

still wanna deal with people.

So it's, it's, and

stories can help you do

Yeah.

I love it.

You mentioned offline,

'cause I'd love to uh,

finish with this 'cause I

haven't even heard this.

You said you wrote

a letter to ai.

I did.

Yeah.

So I I dunno, for those of

you who have, uh, ever read

Elizabeth Gilbert's Big

Magic, uh, she talks about

fear and creativity and

she wrote a letter to fear.

So whenever she goes

on a creating endeavor,

she literally wrote

this letter to fear.

So I was sort of

inspired by that.

so I wrote a letter to ai.

So this is, and I think

this ties into its

creative partner, right?

So I'm putting on my

bloody specs to read this.

So it goes here, dearest ai.

Creativity and I are about to

go on a road trip together.

I invite you to join us.

I will be doing my job on

this road trip, which is to

work hard and stay focused

and creativity will be doing

its job, which is to remain

stimulating and inspiring.

There is plenty of room

in this vehicle for all

of us, so make yourself at

home, but understand this

creativity and I are the

only ones who'll be making

any decisions along the way.

I recognize and respect.

The supporting and

valuable role you can play.

So I will at times ask you for

advice and suggestions along

the way, but understand that.

I will always make the

final decision and I will

always be in control.

Don't take this personally

As I know you won't because

you're not a person, but

I know sometimes while you

are eager, you hallucinate,

so sometimes you are wrong.

You also come with some

built in biases, so we

are not always aligned,

so you're allowed to have

a seat, you're allowed to

have a voice when asked.

But my dear friend,

ai, you are absolutely

forbidden to drive.

I will always be in control.

and I think if that's how

you, treat ai, then you'll

avoid that blandness of

AI generator content and

putting shit out there.

As you said this

book, the compulsion that

you had to write it is

because the reality is we are

living in a world that is.

Speeding up very, very

quickly with technology.

and we have to keep

the humanity with it.

And hence that story

intelligence, the craft

of authentic storytelling

made smarter with ai,

I think is the perfect

title for the book.

this book is now available,

at all major booksellers.

Online.

I'm sure we can find

it on your website.

If you

Google Gabrielle, I'll

put the link in the chat.

Any final words for our

listeners as we wrap up today?

maybe,

maybe I, I keep

reading from the book.

I haven't memorized

this shit, right.

the story intelligence,

the, the, the definition

I ended up coming up with.

So it's the ability to

purposefully and skillfully

use authentic storytelling

to communicate with

clarity and to connect,

engage and inspire.

And if That's.

what you're trying

to do, use the story.

Excellent.

the timing couldn't be even

more perfect for this book.

love every word and it, I'll

be sharing it far and wide.

Thank you, Gabrielle.

It's been fabulous having

you here as always, and

I know this won't be

the last time we chat.

Thank you so much.

Thanks, Janine.

See you.