5 marketing moves to generate new leads

Hello and welcome back

to another episode of

Unleashing Brilliance.

It's absolutely wonderful

to have you here and hello

to anyone that is listening

for the first time today.

Now, I want to start today

with sharing a conversation

that I had recently

with a fabulous client.

She was sitting across

from me, her arms were

folded and she was looking

seriously frustrated

and she said to me

Janine I'll Why aren't

I getting any leads?

Now how many of

you feel the same?

How many of you are in that

exact position right now,

wondering where on earth

that next client is

going to come from?

Well, here's

what I asked her.

I said to her, when

did you last send an

email to your audience?

She thought for a second,

and then she said, I think

it's been about two weeks.

All right, I said,

and how often are you

sharing your thoughts,

your ideas, your

opinions on the platform

where your ideal

clients are hanging out?

And she replied, I post

something like once a week.

Here's the kicker.

I then asked, when did

you last make an offer?

She looked at me, puzzled

and said, what do you mean?

To which I went, well,

when did you last let

your potential clients

know that your doors

are open for business?

That you're here and

that you're ready

to work with them?

She paused and then

admitted, I haven't.

Now here's the thing,

this story isn't

an unusual story.

We post, we wait, and

then we post a little

more, and we wait a

little more, thinking that

people will just come out

of the woodworks to us.

But here's the truth.

Every single week we do

need to be thinking we

definitely need to be

selling and we need to

be delivering because

otherwise what happens is

you end up as the world's

best kept secret and we

all know that secret isn't

going to generate the level

of leads or the revenue

that you're wanting.

So today I want to get

down to business and I

want to share with you

some practical, actionable

marketing steps

that you can take right now

to generate more leads.

And whether you're a

seasoned entrepreneur or

you're just starting out,

this episode is packed

with some strategies

to boost your visibility,

to build those connections,

and to get those dream

clients rolling in.

So I know that lead

generation can be daunting,

but here's the truth.

It doesn't have

to be complicated.

We just need to focus on

consistent, intentional

action and the right

marketing tasks that

actually matter.

So today I'm going to

be sharing five powerful

tips, and if you stick

with me by the end of this

episode, you will have your

very own lead generation

plan so that you can

start implementing today.

See you later.

Bye.

But before we dive into

these five powerful ways

to bring in more leads, I

want to pause for a second

and I really want you to

think about what is getting

in the way right now.

Because often the biggest

obstacles aren't out

there, they're right here

in how we're showing up

or we're not showing up.

They're right here in

terms of how we may or

may not be showing up

in our own businesses.

So let's get back

to my client story.

She's passionate, she's

experienced, she's

got runs on the board,

she's got so much to

offer but she wasn't

getting any traction.

And when we started peeling

back the layers, a few

common themes came up.

Maybe this is what's

going on for you.

You know, first

up there was this

invisible waiting game.

How many of us can relate?

I know I can from the

first few years of running

my own business, where

I was posting loads

of stuff, but there

was nothing coming in.

I was playing this

invisible waiting game.

We're out there,

we're putting in the work,

but then it's like

we sit back and

we're waiting for

people to notice.

We might throw a post or

two out there, maybe a

blog post, a few social

media updates and think,

okay, now it's time for

those clients to roll in.

I'm waiting.

I'm ready.

But let me tell you,

waiting around doesn't

build pipeline,

it builds frustration.

Then there's that fear.

I hear this one

so many times.

I'm so scared of being

too salesy, Janine.

And that fear of being too

salesy actually results

in so many of us avoiding

telling people directly

what it is that we do.

How we can help or even

asking for business

because we don't want

to come across as

pushy or too forward.

But the truth is, if

you don't tell people

how you can help, they

simply won't know.

And I see this all the

time, talented, driven

people sitting on

the sidelines because

they're afraid to say,

Hey, here's what I do,

I'm open for business.

And let's talk about

the consistency trap.

My client was definitely

posting stuff once a week,

but without any real rhythm

or intention behind it.

One off posts, scattered

emails, random updates,

they don't necessarily

create momentum.

And if we want

to attract leads,

we've got to

show up regularly

with intentionality

and with purpose.

And finally, there's

the classic hesitation

to make the offer.

So many people avoid this

because they don't realize

how important it is.

They think that if they

show up just enough

times, clients will

naturally ask about their

services, but they don't.

Here's the thing, without

a clear invitation

or a specific offer,

potential clients may

not even realize that

they're invited to

take the next step.

I know it sounds simple,

but this little shift

can completely

change the game.

So if you're posting and

waiting, if you're holding

back out of fear or simply

not letting people know

how they can work with

you, then it's no wonder

leads aren't flowing.

The good news is you

can shift all of that

today and that's exactly

what I'm about to do.

I want to share with you

five specific actions

that you can take right

now to stop hiding, to

start connecting and to

actively open the door

to your dream clients.

So get your pen ready

because I'm going into

these five tips right now.

So tip number one is

about creating a lead

magnet that solves a

real immediate need.

When we talk about lead

magnets, we're talking

about something that will

make potential clients

lives easier, better, or

more informed right now.

So many people create

lead magnets that are

well, a bit self serving

or irrelevant, but what.

If instead you focused

on creating a piece

of content that really

tackles a pressing

issue that your target

audience have right now.

For example, think about

the biggest pain point your

clients are facing today.

What questions do

they keep asking you?

What keeps coming

up in conversations?

Maybe it's a simple guide,

a checklist, or it could

be a quick video series.

Think about your clients,

what challenges, what

problems, what questions

they're having right now

and create a lead magnet

that serves them, that

can help them right now.

Just last year, for

example, I was having

lots of conversations

with so many people

about how I follow up

on potential leads.

How do I follow up a

meeting of somebody, an

initial conversation, an

initial, uh, Uh, request

for work and what I did

is that I created the 1

percent follow up strategy

guide that directly

addressed the issue of

staying memorable , after

going to a meeting or after

attending an event and

it worked so well because

it was relevant and it

was helpful and people

needed it at the time.

Once you have your lead

magnet, put it on your

homepage, link it into your

email signature, share it

across social media, make

it everywhere you are.

Don't be shy about

letting people know

how valuable it is.

If it is needed by your

clients right now, you have

created something that is

an active service to them.

Make sure you're not hiding

that amazing resource.

But that you're

letting the world know,

you're letting your

target audience know

that you have the very

thing that can help them.

Tip number two,

I call it busking out.

This is about getting in

front of your audience

online and offline.

Now I like to call

this busking because

it's all about putting

yourself out there.

Just like a busker in

a busy city street.

We've got to be visible

and we've got to make

it easy for people

to stop and listen.

This is about showing

up where your audience

is already hanging out,

whether that's a digital

space like LinkedIn.

A Facebook group or a

local community event is

making sure that you are

hanging out, that you

are busking out where

your ideal clients are.

You know, a client of mine

once was able to double

her lead volume in a month

by doing this digital

busk out on LinkedIn.

Every single day she

shared short, value

packed insights that

solve specific problems

her clients were

facing at that time.

She made offers.

She invited comments

and she even ran a

live Q& A and the

engagement skyrocketed.

She got leads from that.

Another of my clients, an

incredible woman, check

her out on LinkedIn, a

lady called Leah Mether.

She started a series

called Ask Leah.

It was a video series

and she has been posting

consistently her answers

to Ask Leah questions.

Every single week.

And yes, it's generating

leads as this activity

in itself is raising her

positioning, is helping

her clients understand how

she can work with them,

how she can help them.

And what's really

beautiful as well is

it's also showing her

potential clients her

style of delivery.

Her leads have gone up,

Her revenue has doubled in

the last 12 months and this

activity of Ask Leah has

now become a critical part

of her marketing strategy.

And don't forget those

offline opportunities,

you know, look for

speaking geeks, join

local networking events,

or even partner up with

other businesses for a

collaborative partner

styled event where you

can both access each

other's databases.

each other's client

base to raise awareness

of what you are doing.

These in person

connections still matter

deeply and they do help

you stay top of mind.

So busking out.

Tip number three is I

want you to think about

adding clear calls

to action everywhere,

especially on your website.

One of the simplest

ways to get more leads

is actually to ask.

Many of us forget the

basics of having clear

Irresistible call to

actions across our

websites, across our

social media profiles,

across our emails.

Make it clear and easy for

people to work with you.

On your homepage, for

example, make sure you've

got some sort of call

to action, get your free

guide here, download this

button at the top of your

website, not lost somewhere

towards the bottom.

And don't be afraid to

include a work with me

or a let's chat button

on your blog, , on

your social media posts

or in your emails.

Ensure that

you're making it

as easy as possible

for your clients

to reach out and find you.

You've got to keep

triggering them

that your doors are

open for business.

as an example, I had a

client who wasn't getting

any leads through this,

through her website.

And when I actually

looked at her website,

her call to action, her

CTA was actually buried

at the bottom of her page.

So we did the simple

move of moving it to

a more visible place.

We made it more compelling

and boom, the lead

started rolling in.

Remember, your clients

are busy people.

They're not scrolling to

find your contact form.

You've got to make it

easy for them to say yes.

Tip number four,

ask for referrals

and make sure

you follow through

on those referrals.

I get that asking for

referrals can feel

intimidating, but it's an

absolute gold mine because

these referrals are coming

from people that are

already experiencing how

you work, the value that

you bring, your unique

approach to how you work.

They're already

experiencing the genius

that is you and they've

already experienced how you

have changed their world.

The truth is people love to

connect their friends with

solutions, but they do need

a little bit of a nudge.

It's not up to them

to think about you.

It's not up to them to

think about and to connect

the dots as to who else

could benefit from you.

Yes, there's some genius

people out there that

operate like that, but the

majority of our clients

are working with us.

Because they love our work

and they're soaking it up.

They're not necessarily

thinking about who they

can introduce you to.

So we've got to

ask for help here.

We've got to ask

for referrals.

Make it a habit to ask

your satisfied clients

if they know someone else

that would benefit

from your work.

This is something that

we teach in my Elevate

program and we have

a five step system.

In fact, I might have

to do a blog on this and

but a five step system

to ensure that it's not

just about asking for

referrals, but it is about

then getting the follow

through happening and

turning those into leads.

So, make it a habit in

your sales process, in

your client relationship

process to ensure that you

asking satisfies clients

if they know someone else

who would benefit from

your work and don't just

ask once follow through.

Show appreciation

for referrals.

I always say don't let

those referrals just

sit there, act on them

quickly, call them, email

them, and let them know

that you referred by

someone that they trust.

One of my clients runs a

consulting business and

she was so nervous about

asking for referrals.

But what we ended up doing

is developing a way where

it became natural for

her to bring it up and

to follow through with,

if you know someone that

would benefit from this,

can you please contact us?

It opened up a yes, it

opened up a of course.

And what I do is I always

say, can you make that

introduction for me and

copy me in and I will

take it from there.

And then I have a process

for for following up,

for taking the lead,

for being intentional

around those referrals.

And I always make sure that

I let the referrer know how

I am progressing with that

referral that they've made.

It takes time.

It takes effort.

It needs a system.

And it absolutely

should be part of your

client relationship

management process.

The final tip I've

got for you is making

offers regularly.

Don't just wait for

clients to come to you.

This is one of the

most important and yet

overlooked strategies.

It's about making offers

and making them regularly.

Every single week

we need to make offers.

It's a numbers game.

The more offers you

make, the more chances

you have of those offers

turning into clients.

We can't assume

that people know.

What we are offering or

even how we can help them.

Sometimes our potential

clients are just waiting

for you to say, Hey, I

can help you with that.

Think about it this way.

If you don't tell people

what you can do for them,

someone else will.

You're not being pushy

by making offers.

You're actually

providing a solution.

You're giving your

potential clients a choice.

You're letting them know

that your door is open,

whether it's for service.

Consultation or a product,

you've got to let your

audience know that this is

the very thing that you do

and your doors are open.

So making offers

regularly is key.

A business owner I know

is really struggling

to bring in leads.

And she hadn't realized

that she actually

hadn't made a clear

offer in months.

She started doing

regular offer posts

on social media.

She started letting people

know exactly what she

could help them with, what

it was that she could do.

And of course, people

started responding

to those posts.

She started getting leads.

It opened up conversations.

She was then able to work

on converting those leads.

It's about putting

yourself out there and

offering a way to your

potential clients to work

together and giving them

that clear next step.

So here's a quick

summary if you've

been following along.

Number one,

it's about creating

a lead magnet

that meets an urgent need.

The need right now that

your target clients

are looking for.

are struggling with, put

it everywhere, make sure

that people can see it.

The second tip is

about busking out

and getting visible.

Where are your clients

go there, whether it's

online or in person and

make sure you're not just

turning up, but that you're

visible in those spaces

that you're busking out.

Much like someone on the

street playing their songs

that you're busking out

and trying to get notice

for what it is that you

do and how you can help.

Number three,

use clear calls to action

on your website and emails.

Make it easy for people

to work with you.

Number four,

ask for referrals and

follow through because your

next clients might already

be at your fingertips

and in your network.

And number five, finally,

make offers consistently.

Remind people how you

can help and invite

them to work with you.

And remember, these aren't

things you try just once.

They're part

of the process.

of a consistent, ongoing

marketing effort to

grow your business and

to build relationships.

Each one of these tasks

is a way to get your

message out there, to

show up and to serve

your ideal clients.

I want to thank you

for tuning in today.

I hope these

tips have helped.

I hope you're ready to

get out there to put

yourself in front of the

right people and to start

generating those leads.

I'd love to

hear how you go.

And I'd love to hear which

one is working for you.

If there's anything

you want me to cover

on this podcast, make

sure you message me.

And until next week, go

out there, be brilliant,

share your awesomeness

and let those potential

clients out there that

are needing your help know

that you're right here,

right now, and your doors

are open for business.

I'll see you next week.