The world is starved for something real.
According to a recent Gallup Global Leadership Report: What Followers Want, hope and trust are the top desires across the globe. And yet, the Edelman Trust Barometer continues to show a decline in trust, whether in governments, media, or brands. It’s a testament to how fragile and elusive genuine connection can be.
This widening gap between what people need and what they’re getting is your edge – if you choose to use it.
Right now, the consultants, coaches, and advisors standing out aren’t the ones ticking boxes or staying quiet. They’re the ones who know how to build trust. And not the soft, fluffy kind – but trust that’s rooted in clarity, presence and conviction.
So, where do you stand?
Are you an Order Taker – or a Relationship Creator?
Trust is not born from passivity or the hollow echo of a “yes” to every demand. It’s cultivated through intentional, transformative interactions. It’s the alchemy of turning surface-level exchanges into enduring relationships.
The Order Taker
Order Takers live in a reactive world. Their actions are driven by requests rather than intuition or insight. And while that may produce short-term wins, it rarely leads to lasting success.
They wait for clients to tell them what they want, only to scramble to deliver something passable. They hoard knowledge without truly harnessing it, missing opportunities to guide, educate, or elevate. They respond to client inquiries but fail to proactively shape conversations that could unlock new possibilities.
Their world is built on shallow exchanges. They may secure deals, but not relationships. They remain locked in a cycle of pleasing rather than progressing.
The Relationship Creator
The Relationship Creator operates on an entirely different frequency – one where intuition, insight, and ingenuity converge. They aren’t just meeting needs; they’re anticipating them. They’re not just selling; they’re co-creating experiences that transcend expectation.
Relationship Creators are thought leaders, using their knowledge as a catalyst to shape perspectives and challenge assumptions. They provide clarity where there is confusion, possibility where there is doubt. And through this process, they elevate themselves to the status of trusted advisor.
They listen deeply, engaging with their clients in a dance of collaboration and innovation. Their approach isn’t transactional – it’s transformational. They establish their presence in the market through their wisdom, their empathy, and their ability to inspire progress.
It’s tempting to settle into the routine of order-taking, to meet requests and check boxes.
In a market overwhelmed with noise and sameness, being good isn’t enough.
If you want to become the go-to expert in your space, you must stand for something. You must bring something deeper to the table – clarity, courage, and a point of view that challenges convention and inspires change.
That’s what earns trust. That’s what creates demand.
Choosing to be a Relationship Creator means embracing the unknown, stepping beyond the transactional, and forging meaningful connections that are built to last. It’s about trusting your own intuition, leaning into your expertise, and guiding others with a vision that goes beyond mere transactions.
If you’re ready to lead at that level, to elevate how you show up and who you attract, reply with “READY” and let’s talk.
You’ve already got the knowledge. Let’s make sure the market sees it.
Janine x