Have you ever felt completely drained by the sheer number of decisions you have to make every single day?
- Which client should you work with?
- Should you hire or fire?
- Should you post on this platform or that one?
- Should you ask this person for a referral?
- Which marketing strategy will actually work?
It’s endless.
And the more decisions we make, the more exhausted we become. We spiral into overthinking, obsessing over what’s right, and second-guessing every move.
Even when we finally make a choice, doubt creeps in.
Did I make the wrong call? Should I have gone with the other option?
Then comes the comparison trap – spotting others who seem to be thriving with a different choice.
And before we know it, imposter syndrome kicks in, and we’re back at square one, stuck in a loop of indecision.
But here’s a radical thought: what if making decisions didn’t have to be this exhausting?
What If You Treated Decision-Making as an Experiment?
This is something I talk about with my clients all the time.
Instead of obsessing over making the perfect decision, we shift the focus to the experiment – because only through experimenting can we collect the data needed to make the next move.
Too often, we get caught up in the decision itself – but what if, instead, we focused on what we’re testing?
- What’s the hypothesis?
- What do we believe will happen?
- And what’s the simplest way to test it?
This is exactly how I approach my own business.
Last year alone, I launched VIP weekends, events, new offers, pricing changes – all based on experiments. I didn’t sit in analysis paralysis, waiting for the perfect move. Instead, I asked myself:
If I do X, I believe Y will happen. Now let’s test it.
Some of those experiments worked brilliantly. Some didn’t.
But every single one gave me the insight I needed to move forward. And that’s the game-changer.
Elizabeth Gilbert, in Big Magic, talks about how ideas are everywhere, waiting to be noticed and explored. The people who bring ideas to life aren’t the ones who spend years analyzing them. They’re the ones who act. They experiment. They plant the seed, water it, and see what happens.
And the same applies to business (and life).
Not every decision needs to be perfect. Not every move needs to be permanent.
Sometimes, the best way forward is to try something, adjust, and learn as you go.
4 Simple Ways to Make Decisions Easier
- Take the Pressure Off
Instead of thinking, What if I get this wrong?, shift the question to What if I just try it and see what happens? When you treat decisions as experiments, the weight of “getting it right” disappears. - Give It a Timeframe
Set a clear timeframe for your experiment. Whether it’s testing a new pricing model for 30 days, trying a fresh marketing strategy for a quarter, or asking for referrals for a week, giving yourself a deadline makes it easier to commit. - Measure What Matters
Define success before you begin. If you’re testing a lead-generation strategy, decide what “winning” looks like – more enquiries? Better-quality conversations? A simpler process? Clarity kills confusion. - Detach from the Outcome
Not every experiment will work – and that’s okay. The goal isn’t perfection; it’s learning, adapting, and moving forward.
If asking for referrals is one of those decisions you’ve been overthinking (when, how, who?), let’s fix that.
Try this: instead of agonizing over the how, grab a copy of my Referral Magic™ Formula – an 8-step framework that removes the guesswork and shows you exactly how to get high-quality leads and grow your business.
I’ve bundled up training, swipe files, scripts, and a workbook, but it’s only available until the end of this month.
So don’t overthink it. Try it. Test it. See what happens.
Grab your copy here.
Business doesn’t have to be exhausting.
The key is to stop analyzing and start experimenting—one bold decision at a time.
Janine X