Janine Garner Commercialising Expertise: How Women Build Independent Consulting Practices

Commercialising professional expertise for women building independent consulting practices requires more than marketing tactics. Janine Garner, a business mentor with 15 years of independent practice and a former group marketing director for the Oroton Group, works with women over 40 who have left corporate careers and consistently underprice decades of accumulated capability.

For experienced professional women considering independent practice, this episode provides a practical framework for pricing, positioning, and building the strategic network that sustains a commercially viable business. Garner’s days-down-dollars-up strategy, her four-role network model (promoters, teachers, pit crew, butt kickers), and her approach to codifying implicit expertise into saleable intellectual property offer concrete tools for the transition from corporate identity to sustainable independent practice.

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Key themes
Commercialising accumulated expertise for independent practice
Strategic networking through four intentional roles (promoters, teachers, pit crew, butt kickers)
Pricing and positioning for experienced professional women
Corporate-to-independent transition for women over 40
The days-down-dollars-up business strategy
Mentoring vs coaching for experienced professionals
Collaborative business models and fractional team building
Overcoming self-doubt and imposter syndrome in independent practice
Codifying implicit professional knowledge into intellectual property
Professional voices, familial voices, and ancestral voices shaping career decisions