Ep 095 – Business Excellence w: Andrew Baxter

Andrew Baxter is one of Australia’s most trusted business, marketing and communications advisors. He’s passionate about helping companies unlock topline growth through sharp strategy and executional excellence. Andrew has worked with many of Australia’s largest companies, brands and government bodies over two decades at Y&R, Ogilvy and Publicis, the latter two agencies as their CEO. Andrew is now a Senior Advisor to both KPMG and BGH Capital, and the Adjunct Professor of Marketing at the University of Sydney.

Andrew is also Chair of Australian Pork, and Tjapukai, as well as a former Chair of The Lord Mayor’s Charitable Foundation and of Deakin Business School. He is also a Non-Executive Director of the Sydney Symphony Orchestra, and a Board member of the National Basketball League.

Andrew holds a Bachelor of Business in Marketing from Monash University, is a Fellow of the Australian Institute of Company Directors and a Fellow of the Australian Marketing Institute, as well as the winner of Australian Marketing Institute’s Sir Charles McGrath Award for his significant contribution to the field of marketing. He’s also been the marketing columnist for The Australian for the past seven years, and in 2019 launched his first podcast series, The Marketing Commute.

Listen is as we talk about:
– investing in a crisis
– creating a plan to navigate through and out of a crisis
– resilience requires breaking things down one piece at a time